June 12, 2023
The biggest confusion for organization’s having small or tiny website is that whether to invest their efforts in SEO or not. But some think that SEO should not be a priority.
In reality SEO is powerful than ever, and for one simple reason: Most sites are neglecting their SEO.
Here are the some SEO Tactics that your competitor does not know are as follows:
Expand Your Presence: For this you must be more concentrating and actively working on multiple platforms. Make as many profiles as for your company, brand, products etc. Think of this technique as marking your territory. Your SEO will organically improve because you’ll be in more places. It’s a simple yet powerful strategy you can start using today.
Fix the crawl errors: Don’t ignore 404 error or other URL related errors. URL errors are “specific errors that Google encountered when trying to crawl specific desktop or phone pages”. Some common examples are 404, DNS, and server errors. These errors are harmless but they have a big impact on your SEO.
Optimize your images: If you have a good impact with images in your website and these images are of small size (but not affect the quality of the image) it would result in faster loading and will lead the website into an SEO-friendly category.
Here are a few easy ways you can enhance your images SEO:
- Give your images specific names (e.g.,Website Development Chandigarh.jpg)
- Give your images keyword-rich alt titles (but don’t go overboard!)
- Use the smallest possible file sizes (but don’t sacrifice the quality)
Latent Semantic Indexing: It’s a very powerful tool and gives your site a serious SEO boost. LSI is a process in which the Search Engine uses to find the related keywords in addition to your main keywords. In other words it finds the synonyms for the main keyword.
For Example if you write about the Instagram then you have to include the Social Media Network as an LSI Keyword.
Optimize Your Landing Page: By optimizing your landing page you will be driving Tons of traffic to your landing page. Here are a few easy ways you can enhance your SEO:
- Use one or two long-tail keywords to write your landing page
- Make sure your copy is at least 2,000 words long
- Make sure your copy is strong, clear, and relevant to your audience
Spy on Your Competitors’ Keywords: Keep a strong check on your competitors’ keywords, compare your own performance to that of your competitor. The keywords that they are using, their monthly search volume, and traffic amount.
Fix Your Broken Links: Don’t keep any broken links. If a site has lots of broken links, search engines will view stop accessing your website. Make sure all of your links, both internal and external, are alive and healthy.
Join question-and-answer sites: People are hungry for knowledge. That’s why so many people post on Q&A sites like Yahoo! Answers and Quora. In this write the best answer to that question that does not have many answers. By doing this, you’re accomplishing two things at once. First, you’re helping the person asking. Second, you’re getting attention to your links and exposing your answers to countless readers.
Use infographics: For your infographics to be super powerful, you need two things:
- Great design
- Great content.
Don’t overlook the content when creating infographics. Overlooking the content leads to nonperforming infographics. Get your infographic designed and written with at least 2,000 words of high-quality content. Because Google won’t index the text on the infographic itself, writing long-form content will give you extra ranking power.
SEO is more alive than ever before. If you want Business, Visitors, and Traffic on your site then you have to have a firm grasp of SEO principles. But if you stay up-to-date with SEO, your site will improve by leads while your competitors’ sites will get left behind.
For more information about the SEO techniques please click here