June 12, 2023
As we heading towards the end of another good year (2022), it’s time is to review some recurring SEO techniques. We have to review broken links, Plug-ins, speed of different pages, old content, functionality and layout of pages in major browsers. How perfectly one has optimized his website but it needs a constant and up to date maintenance. A basic SEO will never fulfill this, it needs a constant moving process. A full fledged process of doing different SEO things is much more needed and it cannot be stopped.
There are many tasks that we perform once or twice a week or we do them quarterly in SEO. Hence it’s equally important to REVIEW what we did throughout the weeks and months. It’s necessary to make sure the SEO work that we did has not produced any causes or issues in any other areas. It would help us to get more from our work and help us to for a new head start. Plus we will get a powerful advantage over competitors. The following are the recurring tasks that we have to review
1. Broken Links
Over passage of time the links from various web-pages get moved, deleted or disappear. It seems a minor change, but over time this can have a significant impact on our website. Mostly when it results into broken links and such broken links are not resolved.
It’s easy to fix some broken links on the spot by updating the main navigation when core pages are moved or deleted. It can be more complicated when internal links within content come into play.
2. Quality and Updated Content
The content development is a task that we mostly perform weekly or monthly. But we have to create it regularly. We might come across the existing content that we have on our website has become irrelevant and not meeting our requirements and standards and it needs to be improved. This can happen for many reasons
i. Example – There is a news about an industry that is no longer relevant and useful
ii. Example – Page of a website has changed so content of such page is irrelevant andmust be deleted.
So the solution for this is just rewriting the content, adding additional information, and even including images, data, and links to other external resources. Just remember – longer isn’t always better. We should aim to answer our visitors’ queries clearly and concisely. Skip the fluff. If we want to convey anything try within 750 words, there won’t be anything gained by inflating it to 3,000 words.
3. Speed of page
We already know that speed of webpage plays a very significant role in SEO. Websites like Gtmetric, Google Speed Optimization etc give a very high importance while checking the optimization of website. If page takes more time than 3-4 seconds, then it results in 5 % reduction in online reader engagement. In order to ensure our website loads quickly, we need to understand hypertext markup language (HTML), cascading style sheets (CSS), (PHP) and JavaScript at a bare minimum.
If a page loads within three seconds, then it’s good to go. If it typically taking longer than that, it’s time to work on getting the web-page optimized. One can also contact Sochtek.com for optimization of website’s speed.
4. WordPress Plug-in
The Word press plug-ins includes CSS and JavaScrip and it also includes fonts, icons, etc. There are several plugins that take enormous time in loading and this has tremendous and adverse impact on web-page’s speed. It has been seen there are some plugins that also make the entire website inaccessible. It’s very important to review WordPress plugins regularly – not just in terms of having the most current version, but also in terms of whether the author has kept the plug-in updated with current standards.
For more information visit our website: www.Sochtek.com