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Google
& Overture Campaign Setup-
A Better ROI for your ad campaign. Start gaining new customers today!
Resarchers
found out that, more than 150 million times a day, people use Google
to find what they're looking for. Make sure they find what you're
selling.
Create
a text ad that appears next to Google and partner search results
including AOL, Go.com, Lycos, Netscape, Ask Jeeves/Teoma and many
others. You decide which searches show your ad and what you're willing
to pay for each new customer who clicks on it. Google AdWords program
offers advantages not found in any other online ad program, but
the most important one is the return you'll get on your investment.
Because at the end of the day, it's all about results.
What
is Google AdWords-
Google AdWords is
a pay-per-click online advertisement service that lets advertisers
post text ads for their sites targeted for specific keywords. These
ads are shown in the “Ads by Google” banners seen all
over the World Wide Web, and also as sponsored links on the Google
search results pages. A pay-per-click service, advertisers pay only
when someone clicks on their ad link. Users have total control over
their ad content, daily ad budget and how much they are willing
to pay per click.
How
Keyword-Competing Ads are Ranked-
Where the ad will
be placed in the banner line-up is determined by a combination of
two things: the click-through rate (how many times the ad is clicked
on compared to the other ads listed), and how much the advertiser
agrees to pay Google per click. In other words the highest paying
advertiser with the most tantalizing link wins the top spot.
Benefits
of Using AdWords-
- Fast
Results-
Advertisers can have their ads up all over the Internet and begin
testing products and marketing strategies in minutes. As opposed
to waiting months for a search engine to spider and index a web
site, AdWords™ can give advertisers quick traffic and fast
feedback.
-
Target Audience-
Google AdWords users choose keywords to match their ad/product
so they can reach customers who are looking for their product
or service. And find people who are essentially searching for
the same keywords the advertiser specifies in the AdWords™
account manager.
-
Budget Control-
Advertisers have total control over their ad budget. There is
no monthly minimum spending limit. There is a $5 set up fee and
then advertisers can choose how much they will pay per click from
five cents to fifty dollars (USD). Advertisers can set up a daily
allowance. When the budget for the day is all gone their ad will
be removed, so advertisers don’t overspend
- Productivity-
AdWords users benefit from the reports and
statistics that help users determine which ads, keywords, and
prices per click are the most productive. This helps advertisers
get the best return on investment possible.
Let
us Manage your PPC Campaigns for You -
We have years of
working experience on top level paid search campaigns. We quickly
and effectively set-up Overture, Google, FindWhat,
and other top-tier paid search campaigns. We create keyword categories,
titles, descriptions, campaign budgets and unique tracking links
that will provide you with a fully optimized campaign from the start.
Not only you will be able to drive more traffic to your website
but will also gain important market inteligence. We recommends the
two most popular providers of pay-per-click services: Google and
Overture.
Google
has the highest user profile of all the search engines currently
in use on the Internet, making it the single most important engine
to target for campaigns.
Overture is used because it feeds into a large number of other personal
search engines, such as Yahoo, MSN and Alta Vista. Overture campaigns
can take up to 3 days to start working
Our
Adwords experts will do:
- Sign
you up with your own Adwords Campaign
-
Work with you to decide a monthly
budget
-
Research your market and find keywords
and keyphrases that we feel will offer the best ROI
-
Organize your keywords into categories,
then write targeted titles and descriptions for each category
-
Set your keyword bids based on
competition
-
Set up the Google conversion tool on your site, then monitor which
keywords/phrase are performing
-
Eliminate and add keywords based on performance
-
Raise and lower your bids to maximize your ROI
-
Send you a keyword report at the end of the month to show you
how your campaign is performing.
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